Privacy Policy

 

The goods and services offered by ALEX TOYS LLC, its parent companies, subsidiaries and affiliates (collectively “ALEX Toys LLC”, “we” or “us” or “our”) include the ALEXToys.com website (the “Site”), and any other features, content, social media, or applications offered from time to time by ALEX Toys LLC in connection with the Site (collectively, the “ALEX Toys LLC Offerings”). The Site and the ALEX Toys LLC Offerings are owned by ALEX Toys LLC. If you do not agree with this Privacy Policy, please do not use the Site or the ALEX Toys LLC Offerings.

This Privacy Policy states the terms under which Personal Information, non-identifying information about you, and other content submitted by you, is collected and used when accessing the Site and/or submitting Personal Information in order to receive ALEX Toys LLC Offerings, whether you are a “Visitor” (meaning you simply browse the Site or the ALEX Toys LLC Offerings) or you are a “Subscriber” (meaning you have voluntarily submitted your Personal Information in order to receive the ALEX Toys LLC Offerings). Please read this page carefully. “Personal Information” means all personally-identifiable information (such as your name, addresses, credit card information, home and mobile telephone numbers, birth date or e-mail/IP addresses) to be used in connection with the ALEX Toys LLC Offerings that is submitted by Visitors or Subscribers, including when accessing the Site. By accessing the Site and/or submitting your Personal Information for ALEX Toys LLC Offerings, you agree to the terms set forth in this Privacy Policy. This Privacy Policy may be modified at any time. If at some point in the future, there is a change to our Privacy Policy, unless we obtain your express consent, such change will only apply to Personal Information and other non-identifying information and content collected after the revised Privacy Policy took effect. You should visit this page periodically to review it each time you use the Site or receive the ALEX Toys LLC Offerings. By continuing to access or use the Site or to receive the ALEX Toys LLC Offerings (either as a Subscriber or Visitor), you agree to be bound by this Privacy Policy.

CONTENTS

    1.     Information Collected By ALEX Toys LLC
    2.     Links
    3.     Correcting/Updating or Removing Personal Information
    4.     Use/Disclosure of Personal Information and Other Information Collected By ALEX Toys LLC
    5.     Additional Privacy Protections for Children
    6.     Security
    7.     Further Questions
    8.   Miscellaneous 

1. Information Collected By ALEX Toys LLC

 Personal Information

 We respect your privacy. ALEX Toys LLC does not collect Personal Information unless you voluntarily submit that information to ALEX Toys LLC when you use the ALEX Toys LLC Offerings, send inquiries to ALEX Toys LLC, or participate in certain activities on the Site. We also collect Personal Information when you choose to use certain other features of the Site or the ALEX Toys LLC Offerings, including: (i) making purchases, (ii) consenting to receive commercial/promotional email, direct mail or SMS/text messages about upcoming promotions or events, (iii) participating in our forums for the ALEX Toys LLC Offerings, and (iv) links to our Facebook page(s), Twitter handle(s), and similar points of contact. When you choose to use these additional features, we may require you to provide your “Contact Information” in addition to other Personal Information that may be required to complete a transaction such as your phone number, billing and shipping addresses, and credit card information.

 Information Gathered Automatically

ALEX Toys LLC automatically collects certain non-identifying information about you (such as your movement about the Site and the ALEX Toys LLC Offerings, the pages you visit most frequently, the type of browser or computer operating system you use, or the domain name of the website from which you link). A “cookie” is a piece of data that is stored on your computer and that is tied to such non-identifying information about you. ALEX Toys LLC may store cookies on your computer’s hard drive (or similar types of files) in order to track and target your interests and preferences and to ensure you are not repeatedly offered the same advertisements. We also use this non-identifying information to customize advertising/marketing information, databases, and Site material based on browser type and Personal Information you may submit. If you object to this practice, please consult your browser’s documentation for instructions on erasing or blocking cookies. We recommend, however, that you allow cookies to be stored on your computer as they may be needed to properly use the Site and the ALEX Toys LLC Offerings. If you choose to refer friends to the ALEX Toys LLC Offerings, we may store the email addresses you provide so that the respondents may be added to your social networks accordingly.

 Your Content

 ALEX Toys LLC assumes no responsibility for securing any other content you submit on the Site or otherwise in order to receive ALEX Toys LLC Offerings. ALEX Toys LLC has no obligation to use, or solicit/enable others to use, for any purpose, any content you submit.

2. LINKS

 We may permit certain third parties to link to our Site and the ALEX Toys LLC Offerings. Further, advertisements appearing on this Site or with the ALEX Toys LLC Offerings may be delivered to you either by ALEX Toys LLC or by one of our online advertising/marketing partners. ALEX Toys LLC is not responsible for the privacy policies and/or practices of such third parties, including on such third parties’ websites. When linking to a third party website, you should read the privacy policy stated on that website. This Privacy Policy only governs Personal Information, non-identifying information and content collected on the Site and/or through the ALEX Toys LLC Offerings.

3. Correcting/Updating or Removing Personal Information

 Subscribers may review, modify or remove any of their Personal Information at any time by contacting ALEX Toys LLC or clicking on the UNSUBSCRIBE link in our email blast

  4. Use/Disclosure of Personal Information and Other Information Collected By ALEX Toys LLC

 How ALEX Toys LLC Uses Your Personal Information and Other Information Collected

ALEX Toys LLC will not disclose, use, or sell your Personal Information to third parties for any purposes other than to our suppliers and other third parties who need to know in order to deliver the ALEX Toys LLC Offerings on behalf of ALEX Toys LLC. We reserve the right to contact you regarding matters relevant to the underlying the ALEX Toys LLC Offerings, the Personal Information and/or the other non-identifying information collected. Your Personal Information will not be sold or otherwise transferred to unaffiliated third parties without your approval. You are responsible for all telecommunications charges relating to your use of the ALEX Toys LLC Offerings, including but not limited to any charges for SMS/text messages that are sent to you by ALEX Toys LLC.

The Personal Information and non-identifying information we collect from you may be used in one of the following ways:

  •  to personalize your experience and better respond to your individual needs;
  •  to improve the Site and the ALEX Toys LLC Offerings;
  •  to improve customer service;
  •  to administer contests, promotions, surveys or other features for the Site and the ALEX Toys LLC Offerings;
  •  to send periodic mailings concerning information and updates pertaining to ALEX Toys LLC;
  •  as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part  of a corporate reorganization, stock sale or other change in control; and
  • shared with our parent, subsidiaries, divisions, and affiliates.

 Notwithstanding the foregoing or any other statements or representations here or elsewhere on the Site or ALEX Toys LLC Offerings, ALEX Toys LLC reserves the right to disclose any Personal Information in our possession if ALEX Toys LLC believes that such disclosure is compelled: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by ALEX Toys LLC, whether or not a response is required by applicable law; (2) to enforce or protect ALEX Toys LLC’s rights; or (3) to protect the safety of members of the public, ALEX Toys LLC Visitors and Subscribers. WE ARE NOT RESPONSIBLE FOR THE PERSONAL INFORMATION AND OTHER NON-IDENTIFYING INFORMATION YOU CHOOSE TO SUBMIT IN FORUMS SUCH AS FACEBOOK PAGES, TWITTER HANDLES, BULLETIN BOARDS, CHAT ROOMS, OR ANY OTHER PUBLICLY ACCESSIBLE AREA OF THE SITE OR ALEX TOYS LLC OFFERINGS.

5. Additional Privacy Protections for Children

While certain ALEX Toys LLC products advertised on the Site and/or the ALEX Toys LLC Offerings may be designed for children, the Site itself is not designed for or targeted to children under the age of 13, and ALEX Toys LLC will never knowingly collect the Personal Information of a child under the age of 13 through the Site unless such Personal Information is submitted by that child’s parent or guardian in connection with the ALEX Toys LLC Offerings. Children should never reveal their addresses, phone numbers, or other Personal Information on the Internet. Parents who submit their child’s Personal Information to the Site or otherwise in connection with the ALEX Toys LLC Offerings may review such Personal Information collected about their child, have this Personal Information deleted, and/or request that there be no further collection or use of their child’s Personal Information. If you have submitted Personal Information about your child and would like to review this Personal Information, ALEX Toys LLC requests that you mail, fax or email your request to:

ALEX Toys LLC
40 Lane Road
Fairfield, New Jersey 07004
Email: shop@alexbrands.com

 Your request must contain your child’s name, your name, your relationship to the child, your signature, and the date of your request.

  6. Security

 ALEX Toys LLC has reasonable security measures in place to protect Personal Information you submit to the Site and otherwise in order to receive the ALEX Toys LLC Offerings. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of Personal Information, we maintain physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our systems. While no computer system or server is completely secure, we believe the measures we implement reduce security problems. Notwithstanding the foregoing, ALEX Toys LLC cannot guarantee the security of your Personal Information. When you communicate with ALEX Toys LLC electronically or otherwise submit your Personal Information, your communication is not necessarily secure and is subject to all of the risks of communication, such as unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of Personal Information at any time. ALEX Toys LLC assumes no responsibility for the security of any Personal Information you submit. ALEX Toys LLC reserves the right to update or otherwise alter our security practices if and when we deem appropriate.

 7. Further Questions

If you have any questions about this Privacy Policy, the practices of this Site and/or the ALEX Toys LLC Offerings, or your dealings with ALEX Toys LLC, please feel free to contact ALEX Toys LLC at the following address:

 ALEX Toys LLC
251 Union Street
Northvale, New Jersey 07647
Phone: 201-750-8010
Fax: 201-750-8030
Email: info@alextoys.com    

8. Miscellaneous

This Site and the ALEX Toys LLC Offerings originate from the State of New Jersey. ALEX Toys LLC does not claim that the Site, the ALEX Toys LLC Offerings, or the content and features on any of the foregoing are appropriate or may be used outside of the United States of America. Access to the Site, the ALEX Toys LLC Offering, or the content and features on any of the foregoing by certain persons or in certain countries may not be lawful, and any such access/use from outside of the United States of America is at your own risk and is subject to compliance with the laws of your jurisdiction.

 

 2013 ALEX®. All rights reserved