Press

ALEX Toys in the news! Our toys and products have been mentioned in many magazines, talk shows, and news stations.
ALEX BRANDS™ Acquires ShrinkyDinks®
Iconic novelty toy and activity kits to be incorporated into ALEX BRANDS family of brands
Alex Brands Official Sponsor of Toys for Tots
ALEX BRANDS® is joining the charitable program at this time to help benefit children and families for the current Holiday season by becoming an official sponsor of Toys for Tots.
Scholastic Parent & Child Dec ’14

Scholastic names Alex Toys My Tape Party a Gold Star Product for 2014

Parents Magazine Nov 14

Parents Magazine Nov. ’14 – Alex Toys Hair Chalk Best New Product for 2014

Woman’ Day Nov. 2014

Woman’s Day Magazine Nov. ’14 names Top Toys in different age groups! Alex Toys Sound & Play Busy Table (age 0-2), Sketch It Nail Pens (age 9+)

Former President of U.S. Division of Toys R Us and President of Mattel Brands Joins ALEX BRANDS Executive Leadership Team
ALEX BRANDS® Names Industry Veteran Neil Friedman President and CEO. Friedman, who joined the ALEX BRANDS® board of directors earlier this year, was most recently President of the U.S. division at Toys “R” Us.
Alex Brands Expansion with  Sales and International Team Hires
ALEX BRANDS opens New Worldwide Headquarters and Distribution Center in NJ, Expands Distribution Center in MI to Support Global Growth and announces the appointment of two seasoned consumer products executives to help continue advancing growth in the U.S. and Internationally.  
Alex Brands Family of Brands Grows
The assets of Summit Products, which include BACKYARD SAFARI®, ZILLIONZ®, COVERT FORCE®, TEST PILOT® and STINK BUGZZZ™ brands, will be incorporated into the ALEX BRANDSTM family of leading toy brands.   In a separate transaction, Propel Equity Partners has also acquired CitiBlocs®, a line of high quality, precision cut wood construction blocks.
Today Show March 2013
Watch this crafts segment on the Today Show to see the new Boho Bands Jewelry Kit from ALEX Toys.
February 12. 2014: ALEX BRANDS™ Launches 150 New Products at Toy Fair 2014
ABC News Feb 2013

Toy Fair 2014: TOY INSIDER MOM on ABC this morning recommends ALEX Toys Sound & Play Busy Table – New Product for 2014

January 29, 2014: ALEX TOYS®, POOF-SLINKY® and ZOOB® Come Together Under New Collective Brand Identity.

ALEX TOYS®, POOF-SLINKY® and ZOOB® Come Together Under New Collective Brand Identity. Introducing the ALEX BRANDS™ Family of Leading Toy Brands

Parent & Child Dec/Jan 2014

Parent & Child Magazine Dec/Jan 2014 Show & Tell section features Rolling Busy Bus

American Baby Magazine Nov 2013

American Baby 2013 Best Baby Toys of 2013: Busy Bead Maze

Family Fun Magazine Nov 2013

Family Fun Magazine’s 2013 Top Ten Toys features My Tape Town

Parent & Child Oct 2013

Parent & Child recommends ALEX Toys Silly Photo Booth Kit.

Parents Nov 2013

Parents Magazine recommends ALEX Toys Tots Collage by Color and Musical Owl

Parent & Child Oct 2013

Parent Child recommends ALEX Toys Silly Photo Booth Kit

Today’s Parent Nov 2013

Today’s Parent recommends ALEX Toys including Duct Tape Party, My Sewing Kit, Window Sticker Art, Silly Me Photo Booth an My Busy Ball.

Today’s Parent June 2013
Today’s Parent Magazine recommends ALEX Ready, Set, Count activity book
Fit Pregnancy April/May 2013
Fit Pregnancy Alex Jr. Sort & Count
Parent & Child Magazine May 2013
Parent & Child Magazine Show & Tell Fun Finds: Alex Ready, Set, Pogo
Parents Magazine May 2013
Parents Magazine Top 10 Favorites: ALEX Sand Digger
Parent & Child Magazine Feb/March 2013
Parent & Child “Fun Finds” Alex Monster Bubbles.