Welcome to the world of ALEX Toys where you can join us in the Art of Fun!
Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant to toddler to tween, we empower confidence and inspire kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. ALEX products have received the most prestigious honors in the industry including over 300 awards from toy experts and influential consumer magazines. ALEX products are currently sold in over 80 countries worldwide in specialty toy and retail shops.
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ALEX is a member of the Alex Brands® Family. Alex Brands offers some of the most highly recognizable branded toys, sports balls, educational activity kits, games, science kits, construction sets, and novelty products in the industry.
Whether it’s playing a game of touch football at the park, or launching a plane into the summer sky, POOF® toys create lasting childhood memories, and have been an icon of active entertainment for over thirty years. The POOF brand continues to be a frontrunner in active fun for children of all ages, and is the world’s leading manufacturer of foam sports balls, many of which are made in the USA. See Poof products.
Scientific Explorer® is the industry leader in fun and educational activity-based science kits for children. Appreciated by parents for their educational value and loved by children for their hands-on fun, Scientific Explorer kits help develop critical thinking skills, inspire imagination, and encourage exploration through interactive experiments and activities that help make learning fun. See Scientific Explorer products.
Introduced in 1997, ZOOB® is an award-winning building set with a difference. The pieces move after they are put together, allowing for truly interactive creations. With more than 30 different themed sets, ZOOB products are sold throughout the U.S. and in more than 100 countries. See ZOOB products.
Invented in 1973, Shrinky Dinks is a globally recognized toy brand offering a variety of toy and activity kits based upon plastic sheets that can be cut and colored and then hardened in an oven into various shapes. Alex Brands acquired Shrinky Dinks in December 2014. Read more. Shop Shrinky Dinks at AlexToys.com.
Innovative, high performance, active play products ranging from dart blasters and water blasters to water toys, flying toys, role play, and junior sports. Collections include Air Warriors, Water Warriors and Ruff Stuff. Alex Brands acquired Buzz Bee Toys in May 2015. Read more.Learn more at BuzzBeeToys.com.