Welcome to the world of ALEX Toys where you can join us in the Art of Fun!
At ALEX, we take our mission of providing children with quality creative products that foster personal expression and build self-esteem to heart!
We know that when kids have fun, they learn the most, so you can be assured that in addition to containing loads of “fun factor”, each ALEX toy helps develop critical skills that will last a lifetime. We understand children’s developmental stages, how to stimulate growth and interest at each stage of life, and work hard to build that knowledge into every product we design. ALEX products have received the most prestigious honors in the industry including over 300 awards (link) from toy experts and influential consumer magazines.
Known since 1986 for our quality art supplies and crafts for kids, the ALEX brand has expanded over the years to lifestyle brand for creative fun! From infant to toddler to tween, and every age in-between, we empower confidence building by providing children with an opportunity to learn, explore their capabilities, while having fun at the same time!
ALEX Jr. baby toys incorporate our signature vibrant colors and graphics for visual and tactile stimulation, wooden toys develop hand-eye coordination with tons of hands-on features for 0-18 month! Our unique Tots Art collection allows even the tiniest artist to express their creative juices with craft projects designed specifically for 18 to 30 month olds.
ALEX Little Hands toys and games are made specifically to prepare preschoolers (2-4) for their first day of school with our Ready, Set line, craft kits, skill builder collection, and a variety of learn and play puzzles. Our Little Hands craft activities include easy-to-follow visual “no reading required” easy instructions.
As children grow, their developmental needs mature and they also crave the opportunity to express themselves more. Find trendy crafts, tech products, and spa kits tweens will love to create and be proud to show off!
Don’t miss connecting with us on our BLOG - valuable mommy tips and articles, free printables, craft ideas and real time product reviews and suggestions by people like you.
ALEX products are currently sold in over 80 countries worldwide in specialty toy and retail shops. Find a location near you.
ALEX Toys is part of the Poof-Slinky family of toys. Manufacturer of the world famous Slinky®, and the ever popular POOF® foam balls. Ideal® and Scientic Explorer™ are other well-known names that add a wide scope of game and educational play to our line of recognizable brands.
Help start children on a lifetime of learning and discovery with us.